Dolce Group 6633 Hollywood Boulevard
Hollywood, CA. 90028 www.dolcegroup.com
323-460-6155
323-460-2344 - Fax
Lifelong friends Lonnie Moore and Mike Malin fulfilled a long-held dream of owning a bar in 2001 when they opened a small tapas lounge called Belly on a strip of Santa Monica Boulevard in Los Angeles. The business, built on equal parts sweat and credit card debt, became the entertainment industry's hangout of choice thanks to Malin's concurrent appearance on CBS reality show Big Brother. Malin used his time on national network television as an opportunity for guerilla marketing, relentlessly promoting his business on every episode. As a result, Belly was packed to the rafters night after night.
